Web Survey Bibliography
Previous studies suggest different response format ariations (e.g., order of response options) produce different effects in different cultures. In addition, there are cultural variations in the use of extreme response options and acquiescence. Combined, these effects could produce quite different distributions when comparing results of satisfaction measures across countries. This study investigates the effects of horizontally flipping response scales in online consumer surveys across three different countries, China (n=1896), Japan (n=1222), and the United States (n=3673). Given the strong left-right orientation in Western societies, we expected stronger effects for the U.S. than for China and Japan. Users who opted into a survey linked from the Google Maps interface were presented with either one of two seven-point satisfaction ratings; ‗extremely satisfied‘ to ‗extremely dissatisfied‘ or ‗extremely dissatisfied‘ to ‗extremely satisfied.‘ Findings point to a higher selection rate for the first response options across all three countries, yielding higher rates of satisfaction when the positive response is presented first. The effect on the negative end of the scale (‗extremely dissatisfied‘) appears to be similar across all three countries. However, in China and Japan the effect of response order is also apparent on the positive end of the scale (‗extremely satisfied‘), while the effect in the U.S. is considerably smaller. We report on the detailed results and discuss the implications for conducting cross-national or cross-cultural research.
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Web survey bibliography - 2011 (358)
- The Validity of Surveys: Online and Offline; 2016; Wiersma, W.
- Computer science security research and human subjects: Emerging considerations for research ethics boards...; 2013; Buchanan, E. A., Aycock, J., Dexter, S., Dittrich, D., Hvizdak, E. E.
- Multiple Sources of Nonobservation Error in Telephone Surveys: Coverage and Nonresponse; 2011; Peytchev, A.; Carley-Baxter, L. R.; Black, M. C.
- Online Questionnaires for Outbreak Investigations; 2011; Parry, A. E.; Johnson, D. R.; Byron-Gray, K.; Raupach, J. C. A.; McPherson, M.
- Inventory of published research: Response burden measurement and reduction in official business statistics...; 2011; Giesen, D. & Snijkers, G. (Eds.), Bavdaz, M., Bergstrom, Y., Gravem, D. F., Haraldsen, G., Hedlin, D...
- Effects of speeding on satisficing in Mixed-Mode Surveys; 2011; Bathelt, S., Bauknecht, J.
- Using Research-Based Practices to Increase Response Rates of Web-Based Surveys; 2011; Perkins, R. A.
- Using break-offs in web interviews for predicting web response in mixed mode surveys; 2011; Beukenhorst, D.
- Web panels in Slovenia; 2011; Lenar, J.
- Traditional and non-traditional treatments for autism spectrum disorder with seizures: an on-line survey...; 2011; Frye, R. E., Sreenivasula, S., Adams, J. B.
- Understanding the new digital divide—A typology of Internet users in Europe; 2011; Brandtzæg, P.B.; Heim, J.; Karahasanoviæ, A.
- Patients’ attitudes toward side effects of antidepressants: an Internet survey; 2011; Kikuchi, T., Uchida, H., Suzuki, T., Watanabe, K., Kashima, H.
- Web-based or paper-based surveys: a quandary?; 2011; Bennett, L., Sid Nair, C.
- Refining the Total Survey Error Perspective; 2011; Smith, T. W.
- ELIPSS: Étude Longitudinale par Internet Pour les Sciences Sociales; 2011; Legleye, S., Lesnard, L.
- Less questions, more data: Revitalizing the european currency in single source affluent audience measurement...; 2011; Hartman, H.
- Linking website exposure data to survey data: A single-source solution; 2011; Krahn, J., Landi, J., Melton, E.
- Inference in surveys with sequential mixed-mode data collection; 2011; Buelens, B., van der Brakel, J.
- Using a Probability-based Online Panel to Survey American Jews; 2011; Wright, G., Phillips, B. T., Tobias, J., Peugh, J., Semans, K.
- Choice of Content Presentation Mode in Web-Based Survey Administration; 2011; Osborn, L., Mansfield, W., Ramirez, C. M., Lacey, J. N., etc.
- Seasonal Yield Variation and Related Response Patterns in Address-based Mail Samples; 2011; DiSogra, C., Hendarwan, E.
- Gender-specific on-line shopping preferences; 2011; Ulbrich, F., Christensen, T., Stankus, L.
- Mixing modes in the LFS - Computer-assisted, cost effective and respondent friendly; 2011; Koerner, T., van der Valk, J.
- Peanuts and Monkeys: Incentivisation and engagement in online access panels; 2011; Marks, B.
- Establishing Cross-National Equivalence of Measures of Xenophobia: Evidence from Probing in Web Surveys...; 2011; Braun, M., Behr, D., Kaczmirek, L.
- Methodological challenges in the use of the Internet for scientific research: Ten solutions and recommendations...; 2011; Reips, U.-D., Buchanan, T., Krantz, J. H., McGrawn, K.Reips, U.-D.
- Search and email still top the list of most popular online activities; 2011; Purcell, K.
- Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes; 2011; Lindhjem, H., Navrud, S.
- On the experience and evidence about mixing modes of data collection in large-scale surveys where the...; 2011; Dex, S., Gumy, J.
- Survey Gamification: Old Wine in New Bottles?; 2011; Baker, R. P.
- The Game Experiments: Researching how gaming techniques can be used to improve the quality of feedback...; 2011; Sleep, D., Puleston, J.
- Statistical Estimation of Word Acquisition With Application to Readability Prediction; 2011; Kidwell, P., Lebanon, G., Collins-Thompson, K.
- What is Probit; 2011
- Voice-of-the-customer marketing: A revolutionary 5-step process to create customers who care, spend,...; 2011; Roman, E.
- User agent; 2011
- Unpublisihed internal Google report on break off rates by device type; 2011; Callegaro, M.
- Toward wiser public judgment; 2011; Yankelovich, D., Friedman, W.
- The impact of cookie deletion on site-server and ad-server metrics in Australia. An empirical comScore...; 2011
- The changing role of address-based sampling in survey research; 2011; Iannacchione, V. G.
- State of mobile measurement; 2011; Gluck, M.
- Some issues in the application of latent class models for questionnaire design; 2011; Biemer, P. P., Berzofsky, M.
- Self-administered mobile surveys; 2011; Bosnjak, M.
- SDSC Announces scalable, high-performance data storage cloud; 2011
- Ratings and audience measurement; 2011; Napoli, P. M.
- Randomized response models in survey sampling. Randomized response models; 2011; Hussain, Z.
- Online survey research: Findings, best practices, and future research. Report prepared for the Advertising...; 2011; Vannette, D.
- Online survey research: Findings, Best practices, and future research; 2011
- New Esomar survey on use of cookies and tracking technologies; 2011
- Mobile, webmail, desktops: Where are we viewing email now?; 2011
- Measuring americans' issue priorities. A new version of the most important problem question reveals...; 2011; Yeager, D. S., Larson, S. B., Krosnick, J. A., Tompson, T.